TRAN 2. Transfort Ridership (in thousands) and Passengers per Service Hour

Desired Result:  Above Target

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Metric Definition
This measure tracks the total number of bus rides (also known as passenger boardings) on Transfort, Fort Collins’ public transportation service. Increased bus ridership may mean that people are leaving their cars at home, helping reduce emissions. The target for this metric is to see a 5% increase in fixed route ridership over the previous year. The graph shows bus rides each quarter in thousands. Data is supplied by Transfort.
Why Is This Important?
Tracking total bus rides allows Transfort to gauge its overall performance from year to year and is a general indication of how well Transfort is performing in all areas of customer satisfaction.
City Organization Impact on Performance
– Transfort influences fixed route ridership through its choice of routes, stops, schedules and frequency and type of service, as well as marketing and outreach.
Benchmark Information
Benchmarking in progress